Best Store for Subliminal Product Placement (2000)
It's the zeal in which it displays those marginal items that hang off the shelves in the middle or end of an aisle, things like big salad forks or ice cream scoopers that can't sit on a shelf. Whoever is in charge of this unique product placement should be commended, at least by Happy Tooth, for placing Reach toothbrushes right next to the boxes of couscous and dental floss dispensers beside Millstone Golden Oats.
But why is a value pack of balloons hanging near the tomato juice? (Is there some sick fraternity gag we don't know about where you have to feign busting a gut in front of impressionable children?)
If you were to play word association, you'd never come up with some of these mental links in a million years. You say "Kellogg's Corn Pops" and he says, "Aaah, you want Baby Wipes." You say "Nutra Grain Bars" and he says, "Might I suggest a monkey-shaped cereal dish with a straw coming out?"
We can appreciate why cheerleader pompoms hang near the cupcake section, but we don't think we even want to know why there's Ozium Pocket Sized Air Sanitizer Spray over the canned Fish Steak. This just can't be good for sales!
More Shopping & Services Awards
Best Way to Get in Shape, New York StylePamela LaPierre
Certified Instruction in The Pilates Method
Best Place to Wax Poetic About Eyelinerphilosophy
Best Kitchen AccoutermentsStandard Equipment Supply
Best Aerobics WorkoutLinda Rogers-Jojola
Phoenix Suns Athletic Club
Estrella Mountain Ranch
Best Place to Score Kitchen WidgetsSur La Table
Casa Paloma Shopping Center
7131 West Ray, Suite 14, Chandler
Best Place to Buy a Lethal Fly Swatter99 Cents Discount Store
Best Movie TheaterHarkins Theatres
Best-Kept Secret AntiquesVintage Interiors
Best Video RentalsMovies on Central
4700 North Central
Best Soul on IceboxDr. Don's Buttons