Best Place To Be A Bobo (2001)


Last year, the term "BoBo" joined "yuppie" and "Gen Xer" on the shelf of social labels, with the publication of journalist David Brooks' book BoBos in Paradise. BoBo is short for "bourgeois bohemian" -- newly rich people who cling to less moneyed, hippie-esque traditions. You've seen them -- day traders in incense-smelly coffee houses, bankers in Birkenstocks, lawyers in used bookstores.

Home decorating is a great showcase for BoBo-ness, Brooks says. Go with expensive but beat up: chipped antique plates, banged-up coffee tables, batiked bedding. And one of Brooks' favorite examples of BoBo-dom -- the furniture/clothing store Anthropologie, formerly accessible to Arizonans only by catalogue or online -- has come to Scottdale's Kierland Commons, so you can finger the organza curtains and wrought-iron candlesticks in person. BoBo wanna-bes, beware: Anthropologie's goods are shabby in the best bohemian tradition, but the prices are strictly bourgeois.

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