BEST SKATEBOARD SHOP (2004)
Cowtown takes this one for riding the delicate line between keeping it real and keeping it friendly enough for the Skateboard Moms (the hottest new voting demographic) whose pocketbooks fuel the industry. Diehard skate rats give Cowtown props across the board for keeping the latest decks, hardware and videos on hand, while sponsoring a hard-core team of local riders. And Mom can be sure she won't be growled at by some dirtbag while she's shopping for junior's first setup. Everybody's happy.