Pulse, which this summer celebrated its first anniversary in what owner Erik Beckmann predicts will be the Valley's next extreme-sports mecca -- Goodyear ("It's blowin' up out here!" he says) -- strikes the perfect medium between the hard-core street cred of Cowtown and the board-park mom friendliness of the industrial mall shops.

"I like to say, 'We put the core in corporate,'" quips Beckmann, an old-school skater himself, who welcomes the skate punks to hang out and watch the latest rad DVDs but doesn't invite them to veg by nixing the couch and lounge area in favor of a girl-friendly fashion section. His shop, featuring all the requisite pro boards and his own budget Pabst-label-aping Pulse line, also boasts the coolest dressing room in town: a huge corrugated steel tube outfitted with a door and hangers by Beckmann's handyman dad. Tubular!

Location Details

1468 N. Litchfield Road
Goodyear AZ 85395
623-547-2665

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