BEST REASON TO GO OUT IN YOUR JAMMIES (2005)

Cereality

Thanks to local entrepreneur David Roth and his pal Rick Bacher, your inner child need never go hungry again. The duo last year launched Cereality, a Tempe-based cereal bar that allows the fourth grader in you to mix Sugar Smacks with Fruity Pebbles and call it dinner; to feast (in public!) on Frankenberry sopped with chocolate milk. Cereality turned a profit just two months after opening its flagship in ASU's Memorial Union, then launched plans for a nationwide chain (they've opened stores in Chicago and Philadelphia thus far) devoted to pushing Post Toasties topped with all manner of sugary crap -- candy, yogurt-covered nuts, even other cereals -- served up all day long by pajama-clad counter help called "cereologists." We like that there's a place we can go to order Grape Nuts topped with Gummi worms, and are especially proud to tell people that such a place originated here in the Valley. Then again, where else?

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