City of Phoenix Latino Institute

About 10 years ago, the City of Phoenix Parks and Recreation department noticed a town that was brown. "With Latinos poised to become the majority in Phoenix in the near future," says Carmela Ramirez, "we needed to be ready to help empower our community and stop others from taking advantage of us." Ramirez, along with co-founders Albert Santana and Diane Figueroa, accepted the city's challenge to create an organization that could help the Latino community boost knowledge about health, education, business, and arts.

Now, the Latino Institute's highly popular signature events routinely draw thousands of families — both newly arrived and natives. Every year, the Latino Institute offers a Teen Conference, a Back to School Fair and a large festival celebrating Dia de los Niños. The events are always non-alcoholic, non-threatening bilingual forums where Latinos can ask just about any question on their minds to the people who have all of the answers. Bankers, police officers, artists, teachers, business leaders and mortgage lenders are just a few of the panelists and speakers who show up with information at the Latino Institute events. At least five other cities in the country have modeled similar programs after the Phoenix Latino Institute. Nice!


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