Back in the day (i.e., the '80s and even some of the '90s), the highlight of each social season in this town came not during "season" at all, but in the middle of the summer, when Danny Medina — doyenne, as it were, of the society mag Trends — would make his grand entrance (at least once, literally carried by studly young men) at "Beat the Heat," the magazine's charity event and fashion show. Along with models who showed off the latest high-end couture (well, it was usually clothes from Dillard's, but everyone squinted), Medina's handpicked "Fashionalities" took the runway. The Fashionalities were chosen for their service to the community as much as their sense of style, and sometimes it showed. But, hey, just like that episode of Sex and the City in which Carrie trips on her too-high heels in her Dolce & Gabbana panties, it was fun to watch real people preen. (Well, okay, it's true no one like Sarah Jessica Parker ever took the stage. But you get the idea.) Medina left years ago, replaced by a very affable gentleman named Bill Dougherty, who has kept Trends and "Beat the Heat" (which just celebrated its 25th anniversary) going. No, the whole thing isn't what it once was — Medina had impossibly naughty shoes to fill, so you won't get the same quality of unsubstantiated gossip, darn it — but Trends still features lots of photos each month of society stalkers, out painting the town. And because you'll pretty much see the same crowd now that you saw when the magazine premièred in 1982, this is the best place we've found to monitor all the plastic surgery these folks have had to keep things in place. Best of all: Not long ago, Trends changed from newsprint to a glossy format. All the better to spot that eye job, my dear.


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