Cari Gerchick

When writing about public-information officers, we're often reminded of the late baseball pitcher Lefty Grove, who won 300 games in his career despite throwing only about as hard as an average high-schooler. Someone once asked Lefty how in the world he'd been so successful when he threw so slowly.

"I guess I just try to keep their eye off the ball," he replied.

That's pretty much how most PIOs around these parts do their jobs — spinning, delaying, dancing, weaving, and keeping the likes of us at bay for as long as legally possible (and even after that, in certain, well-documented instances). Lord knows, we are loath to say anything too nice about a PIO, but if it's right, we write. Cari Gerchick works for the Supremes (no, not Diana Ross and company, those other big shots in the black robes).

An attorney herself (ASU College of Law, class of 2000), Gerchick is helpful to the max about the status of cases, where those cases may fit into the big scheme of things, and most attentive to our ever-impending deadlines. She's also super-friendly, and not in that phony way we reporters know too well. Gerchick has a terrific memory for detail, and consistently remembers to pass along the update she promised six months earlier. We like that!


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