DJ Big Latin bumps more beats in Valley clubs than any other DJ. Even if he's not spinning at one of his weekly gigs — Thursdays at La Perla Café in Glendale, Fridays at both Macayo's downtown and Club DWNTWN, Saturdays in The Latin Room at Coach & Willie's — his company, Big Latin Entertainment, is booking and promoting other Latin dance events around town, like an official birthday bash for Grammy-winning artist DJ Kane (of Kumbia Kings), and the Sixth Annual Untouchable Lows Car Show in Nogales. Big Latin's got an ear for upcoming talent and was the first promoter in the Valley to book national reggaeton stars like Pitbull and Daddy Yankee to perform here. And he still spins the meanest mix of reggaeton, cumbias, and Latin hip-hop.