Best New Nightclub (2012)
When nightlife impresarios Edson Madrigal, Pete Salaz, and Sean Badger dubbed their newest endeavor the regal-sounding Monarch Theatre, it wasn't a self-aggrandizing gesture. Truth be told, the trio pretty much reigns supreme over the downtown Phoenix club world. They already own Bar Smith, arguably the hottest joint along Washington Street's stretch of clubs, which hosts some of the more epic dance nights around — including Sticky Fingers, Solstice Saturdays, and The Scenario. (Plus, Senbad and Salaz are widely considered to be kings of the local house scene, thanks to more than two decades of working the mixers.) And the Monarch Theatre, which opened in April, is the veritable crown jewel of their growing empire. They took old-and-busted hip-hop spot PHX Nightclub and gave it a thorough makeover by pimping out the décor, installing a boss PK Sound system, expanding the dance floor to 7,000 square feet, and constructing an enormous stage. Renowned artist Lalo Cota also created a unique monarch butterfly painting out front. Aiming to give downtown its biggest room dedicated solely to electronic dance music, they teamed up with local promoters Relentless Beats to bring in marquee-level talent. Thus far, they've packed the 500-person venue by featuring the likes of electro-popsters Designer Drugs, house heavyweight Satoshi Tomiie, and Grammy-nominated electronica vocalist Nadia Ali. Plans are afoot to bring in nationally known Latin acts and turn the Monarch's second floor into a swanky lounge, thus bringing even more bodies to their door. It's good being the kings.
Phoenix AZ 85004
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