Confession time: When Brannon Kleinlein announced he was reopening his bygone venue Last Exit, we had a few doubts. Not about the man himself, since the 39-year-old is dialed into the Phoenix music scene, but rather the location he was moving into. Not only is the cozy music venue located along a confusing one-way stretch of Central Avenue, it's also in the heart of a dodgy 'hood south of downtown Phoenix. Both issues seemed to vex patrons during its previous identity as The Ruby Room and probably aided in the rock dive's untimely demise. None of this mattered to Kleinlein, however. After all, his old Tempe venue — the original version of Last Exit — also was off the beaten path, but people always seemed to find it. (In fact, it probably would still be around had he not gotten a bad case of burnout in 2009 and decided to sell the place.) Such has proved to be the case with Last Exit's reincarnation after Kleinlein fixed the joint up, improved parking and security, and began getting the word out via social media. Scenesters and music gourmandizers alike have found their way to shows, especially those involving popular and tastemaking touring and local bands. Crowds have even shown up for concerts in the middle of the workweek, which Kleinlein cites as a good sign things are going well. "Weeknight shows in this town are very tough," he says. "So if you can get 50 people out, then you're definitely doing good."