There's nothing fancy about Goldman's — and we wouldn't want it any other way. It feels as though this classic Jewish deli has been in the same spot forever, a place where the chopped liver is creamy, the matzoh balls are fluffy, and the corned beef is spot-on. Put it all on rye with a seltzer and get a hunk of halvah for dessert. Then, if you squint a little (okay, you might need to close your eyes completely), South Scottsdale becomes the Lower East Side of Manhattan, if only till your plate's clean.