Part of the Sierra H Broadcasting empire along with old-school station Mega 104.3 FM, 101.1 Owners Jay Brentlinger and Steve Szalay are veterans of the Air Force and National Guard, respectively. They named their company "Sierra H" for a slang term meaning "hot shit," and that's a good description of what the station plays, spinning classic hip-hop from the Pharcyde, LL Cool J, Tupac, Snoop Dogg, and Biggie as well as songs from rap's modern stalwarts like Lil Wayne and Jay Z. Morning jock Hospe is one of the best in the Valley, blending hip-hop news and hilarious sketches, and his playlists exemplify everything you want in a heritage hip-hop station: modern classics alongside vintage ones, with an eye toward the future.
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