Best Hard Rock Station - 2000
More than any station in town, KUPD knows its demo. It knows that station loyalists don't want their parents to like the music they listen to. So KUPD cranks it up to 11 with the kind of heavy-rock flamboyance that's been making parental ears bleed since Iron Butterfly got lost in a gadda da vida.
KUPD serves up a mix of the modern (Foo Fighters, Queens of the Stone Age), the classic (Metallica) and the all-but-forgotten (Faith No More) in equal measure, but the common denominators are volume and attitude. It's unapologetically unhip fare that scores a direct hit with the suburban, teenage, air-guitar virtuoso in all of us.
Readers' Choice for Best Rock Station: KUPD-FM 97.9