And so do the cushy high-backed seats at their newer theaters. It's a small difference, we know, but it's a nice touch that's enough to distinguish them from their competitors.

And that's no easy task, because competing theaters keep looking more and more alike -- for the better, happily.

Next up on megaplex mogul Dan Harkins' drawing boards? A deluxe auditorium with plush leather seats, gourmet appetizers and cocktail service, scheduled to open early next year.

Rock -- and roll 'em!

Readers' Choice: Harkins Arizona Mills mall

Readers' Choice for Best Movie Theater Snack Selection: Harkins