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Best Place to Wax Poetic About Eyeliner Phoenix 2000 - philosophy

Reading the labels on philosophy cosmetic/skin care products is like browsing the self-help aisle at Barnes & Noble. Moisturizer is "hope in a jar," eye cream is "eye believe," exfoliator is "help me" or "the great awakening" -- because "sometimes your skin needs a wake-up call."

Created by a Phoenix aesthetician, philosophy has been a hit in high-end department stores across the country; skin care experts dig the products. The company entered a new age this summer with the opening of its first store -- on Mill Avenue. Now Mill Rats and sorority chicks can cruise the aisles, contemplating "message in a bottle" (shower gel), "the supernatural fingerpaints" (glittery makeup) and "be somebody" (body lotion).

Self-help? Try "shelf-help."

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