Comments (0) Best Promotional Blunder - 2001
The Cremains
Promotional blunders can usually be blamed on the band: a sexist flier, an offensive tee shirt or a show where some form of wildlife inadvertently gets neutered. But here's a case where the band was duped by a duping house. The Cremains had a great idea -- passing out free copies of their new CD to the crowds exiting annual metal extravaganza Ozzfest. The Cremains got UPS delivery of the discs the day of the show and sped over to the concert to give out 700 CDs, not realizing that a major manufacturing gaffe resulted in the wrong music being burned onto their CDs. They came home horrified to find that those lucky Ozzfesters had been given an album by a limp R&B lounge group instead of the hard-rocking Cremains. These guys deserve a medal of honor not only for making the manufacturer immediately press another set of CDs, but also for soldiering on with the same name after bewildering headbangers with their strange new direction.
