They're so vain, every anchorman probably thought this flick was about them. Certainly the Valley's morning news crews bought into the PR hoopla surrounding the summer's Will Ferrell comedy Anchorman, like so many slow-on-the-uptake short people thanking Randy Newman for the musical tribute. The Fox 10 Arizona Morning crew of Ron Hoon, Rick D'Amico and Ilona Carson, in particular, really got into the act the Friday of the movie's première, with the guys sporting stick-on Ron Burgundy mustaches and jackets, ribbing eye-candy Carson with classic '70s chauvinism.

But while D'Amico's vintage air-check reel from his on-air start in Michigan showed him with a hilarious poufy hair style closest to Ferrell's character, it's Hoon's naturally smarmy persona that makes him a ringer for the film's cartoonish Casanova. The age-indeterminate Hoon, an on-air staple in Phoenix for decades (who appeared to be hitting up Dick Clark for grooming secrets on a recent visit), has the kind of quasi-movie star appeal Burgundy exploits.

The happily married Hoon doesn't skirt-chase young admirers, but he's not above using his perfect teeth and Robert Redford hair to scoot past the plain Dan Davises on the celebrity junkets. A few East Valley residents still recall a media circus Christie Brinkley hosted for her ill-fated fashion line in the '80s, when Hoon shamelessly puppy-dog trailed Brinkley around the Superstition Springs Dillard's, finally wedging himself through the closing doors of an elevator just to get in a few more quality moments with the then-Mrs. Billy Joel.

Stay classy, Ron!