For some reason, here in Phoenix, botanicas are uniformly called yerberías. But a rosa by any other name is still a rosa, and, whatever you want to call them, they're one and the same: specialty stores that sell a bewildering variety of medicinal herbs and religious supplies used for both natural remedies and curanderismo, a lively blend of folk cures, white magic and pidgin Catholicism. Spiritualism, occultism, medieval Spanish Catholic traditions and folk healing all meet and greet one another in your typical yerbería, a convenient stop where you can buy herbs and tree bark to lower your blood pressure, buy a Buddha for good luck, snag a Virgin of Guadalupe for your home altar, or acquire candles and powders to cast a spell. And at Yerbería La Esperanza, we always find crucifixes, good-luck amulets, statues of saints that we know for a fact are used in Afro-Cuban santeríapractices (which are becoming very mainstream in Mexico), and an entire wall of neatly packaged natural remedies that can also double as offerings in a number of rituals. This shopping spot even has several very cool statues of San Simon of Guatemala, another one of those folk deities deemed naughty by the Catholic Church, but who still has a devoted following throughout Latin America.