BEST ROCK DJ - 2005
William Fucking Reed
DJ William Fucking Reed has but one command for your delicious derrière: Get on that floor and dance! Every Saturday night at the Rogue Bar East in Scottsdale, Reed hosts Shake!, a frenzied, hip-twisting bacchanal where he drops genres like mod, glam, post-punk, garage, Brit-punk, metal, power pop, British invasion, and so on into one high-energy perpetual-motion machine with Reed like some impish gremlin at the wheel. Here at Shake!, Roxy Music meets The Bravery, Louis XIV hooks up with T. Rex, and the Beach Boys and OutKast suck face like teenagers in the bathroom -- uh, metaphorically speaking, of course. In Reed's hands, rock no longer seems like some moribund beast kept alive with the help of an Intensive Care Unit funded by Jann Wenner's Rolling Stone. Instead, it's a horny, thousand-armed demon that takes hold of you and makes you move despite yourself. By day, Reed works at the ever-chic Clarendon Hotel. But come Saturday night, everyone knows Reed's the king.