BEST ADVERTISING Phoenix 2007 - IKEA's Living Room on Wheels
A growing handful of lucky drivers have seen what is certainly the best advertising ploy of 2007: IKEA's promotion of their new catalog includes a black truck (actually not made of compressed wood) with a glass, greenhouse-like bed that features an entire bedroom.
Our sources tell us the experts at IKEA bolted down "the lighter objects" (i.e., all the objects), so as to keep them from shifting during the bedroom's eye-catching jaunt about the Valley. The truck amounts to a driving glass bubble, magnifying the company's product and reminding all gazers to pick up the new IKEA catalog. For this we give our "well done" to our favorite cardboard furniture factory.