We hesitate to give this store an award because it's popular enough, located just off Mill Avenue. Also, the chain does a fine job of promoting itself. But there's a reason we've been shopping here ever since it was called "Happy Trails" (which was before the Roy Rogers people threatened to sue the company).

It's the people. Whoever makes the hires seems to have a standard template for workers — they must be young, attractive, ultra-hip, knowledgeable about the products. Most of all, they must be friendly. Whenever we walk in, at least one member of the sales staff will always say hello with a broad smile, no matter how many customers are in the store. They take the time to explain how the, uh, tobacco smoke might taste in a metal or glass receptacle, and they laugh at our stupid jokes and half-assed attempts to be cool.Trails has outlasted many a business on Mill Avenue, and it's not just because the war on drugs has failed. As with many successful retail shops, the secret at Trails is plain old good customer service.

And, more recently, amazing merchandise. Not long ago, the store was remodeled, adding even more shelves for its plethora of bongs that range in quality from $15 plastic jobs to $500 masterpieces of blown glass — an odd recent trend in paraphernalia. The pricier bongs would make glass artist Dale Chihuly jealous, and they'll look good on your coffee table. Just be careful when get you up from the couch to get another slice of pizza. A broken bong of that caliber really would bum your high.