Where else can you find professional athletes competing against B-movie actors competing against aging talk-show hosts — all broadcast on a hit TV show — other than in the arena of ballroom dancing? Thanks to Dancing with the Stars, ballroom is hot hot hot right now. And we've discovered the place in the Valley to get the most important equipment you will need for America's newest favorite "sport" — dancing shoes.

Suede soles and heel height seem to be the most important factors for the serious dancer, and if you mean business, you're in luck here. From casual "social dancers" to the most competitive of the ballroom crowd, folks are heading to this Tempe store for their extensive selection.

We've gotta warn you, this place isn't easy to find. After more than three years at this location, Great American still doesn't have a sign over its door (evidently, it doesn't need one). Sandwiched between a nail salon and a wedding shop in this nondescript (formerly Michael's) plaza, you will find only a small sign on the door as a welcome.

Inside, you'll know you're in the right place: There are walls of men's and women's styles to choose from — from the sensible black "practice shoe" to full on blinged-out sandals. Anything you don't find can be special-ordered. You'd better really wanna swing and salsa, though, as the average price runs $140 a pair (they do have some clearance styles). Totally worth the price tag, the die-hards tell us.