Cindy Dach is a smarty-pants. She knows that when it comes to a downtown Phoenix business, it's not enough to build it — if you want people to come, you've got to get creative. So along with cute merchandise (most of it crafted by local artists) the owner of MADE has found other ways to draw a crowd. Dach has offered workshops in chocolate-making and beading, and hosted theme shows with artist-made birdhouses, cookie jars, and clocks. Her latest brainstorm involves something to trade, rather than something to buy, and we hear it's drawn its fair share of potential customers to MADE.

"TRADE AT MADE" started with a call to stop by on a Saturday night and bring along a mix tape meant for trading. Next, Dach hosted "TRADE AT MADE: FAVORITE BOOK." Both were big successes. So she did mugs, and later this fall, there will be a recipe exchange. Dach provides refreshments. Good times!