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BEST VINTAGE BOUTIQUE Phoenix 2007 - Gold Lion

With so many people confusing "old" with "retro" and "retro" with "vintage," it's refreshing to have a place like Gold Lion, where true vintage lovers — and newbies, too — can sate the craving for a '70s romper or a '60s swimsuit. Simply, vintage means a rare item at least 20 years old.

Owner Emily Blanche has hit on several keys to success in the resale world: location, inventory and price. Unlike some other vintage shops we were really rooting for (rest in peace, La Dolce Vintage), Gold Lion's actually got a good, accessible location in central Phoenix. And on top of that, once you get into the place, it's tough to leave. The selection is just that good. It's a relatively small space, but it's easy to waste an hour or so in the store playing dress- up with the hundreds of sundresses, heels, belts and purses, as well as the random kitsch floating around, like a brass unicorn statue we spotted recently. The inventory leans mostly toward '60s, '70s and '80s (yes, some '80s items are vintage now... even though we can remember them from the first time around), and best of all, Blanche has done an awesome job at making sure the store is stocked with a variety of sizes, not an easy thing to do in the vintage biz. The shop turns a year old in January — here's hoping Blanche makes it.

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1 comments
tara
tara

I always leave with at least 5 new to me items. love it love love it. Thanks Emily.

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