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BEST WAY TO DRESS FOR IMMIGRATION REFORM Phoenix 2007 - Ch.A.L.E. Clothing

Ch.A.L.E. stands for Chicanos Achieving Latino Equality, and founder Leticia Almezaga certainly gets the point across with the sloganized T-shirts and accessories for sale on her Web site. The online clothing shop based in Phoenix was born around the same time as Almezaga's daughter, when she needed a way to support herself. The shop is bursting with pride por la raza — one shirt reads "Planet of the Aztecs" (in Planet of the Apes lettering) and another simply says "Decolonize." Other slogans are a little more light-hearted, like: "powered by frijoles." There's a special section for the Chicana mama and her mijos — for $14, your "little brown babes" can show their pride in a "Latina" romper or a "chula" bib.

But Ch.A.L.E. is more than just an online retailer. An entire community of Phoenix Latinos has sprung up around it — especially women. The site's message boards are full of dichos (advice, gringos, advice) for new Chicana mothers, and the small company sponsors events in support of the Mexican and Mexican-American community. Almezaga is one mujer revolucionaria, and we love it.

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5 comments
Maciel
Maciel

espectacular! :)

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