Best Place to Rub Shoulders with Future Hip-Hop Breakouts - 2008
This weekly dance night draws major players from the Phoenix hip-hop scene, whether it's old-school producers like 5Fith Coast Records head Roca Dolla, industry peeps like Power 98 deejay Karlie Hustle (founder of Groove Candy) and DJ M2, or cutting-edge MCs like Kavy, Grime, and Knawledg. Local hip-hop artists know that this is the place to network, and collectives like Cut Throat Logic, Woodpile, Sol Camp, and Tha Formula make Groove Candy a focal point for distributing fliers and working the crowd. Before signing their respective record deals with Ludacris' Disturbing Tha Peace label, 50 Cent's G-Unit label, and The Game's Black Wall Street label, local MCs Willy Northpole, Hot Rod, and Juice all made the rounds at Groove Candy (they still pop in when their recording and touring schedules allow). The sheer number of local hip-hop artists at Groove Candy makes it more than just a night of kicking it to old-school hip-hop, R&B, and soul — it makes Groove Candy a weekly meeting place for the new breed of Phoenix MCs.