Best Appearance in an Australian Bank's TV Commercial Phoenix 2009 - The Cover Up
In many ways, The Cover Up are local label Modern Art Records' forgotten band: the hardcore counterpart to indie faves like Miniature Tigers and Back Ted N-Ted. But they do have one distinction none of their peers will likely ever equal, having been featured in a commercial commissioned by Commonwealth Bank of Australia. Their bit was part of a series of commercials that featured a clueless American advertising agency pitching ideas to levelheaded but open-minded Australian bankers, who politely dismiss their foolhardy ideas. In their installment, The Cover Up are playing their brand of melodic hardcore in the middle of a typical bank branch while Aussie businessfolk mill about, trying to ignore them. "Your new debit MasterCard offer rocks, so we thought your bank should rock," one of the ad execs says to a confused Australian. "Hold up guys . . . Do they know anything a little more mellow?" the Aussie asks. "Of course. Play the love song," the ad exec says. The band, predictably, picks up right where they left off, and hilarity ensues.