This annual, three-day event provides programming for a wide range of geeks, from anime films and costuming to hard-science panels and horror movie buffs. But the highlight of Phoenix Comicon has always been the comic book programming. In addition to the massive "dealer's room," where fans can find a treasure trove of new and rare comics, there are dozens of panels geared toward comic book culture, from drawing to writing to self-publishing. There are also the guests — Phoenix Comicon regularly brings in some of the biggest names in geek chic culture, including actor Wil Wheaton (Wesley Crusher on Star Trek: The Next Generation) and Spawn creator and action figure mogul Todd McFarlane. This year, the biggest name on the guest list was Marvel Comics icon Stan Lee (creator of Spider-Man, Hulk, and X-Men). Even if it weren't for the dealer's room and panels, PCC's ability to draw the comic world's biggest living legend to the Valley makes it untouchable by any other local comic convention.