Best Retail Vision, Realized - 2010
Where do we begin? That's the problem we have when we visit The Duce, and it's our problem now, as we try to figure out how to describe it to you. Trust us, it's the kind of problem you want to have.Steve and Andi Rosenstein ditched Chicago for Scottsdale, only to realize once they'd arrived that, um, there's not much to do in these parts. Enter The Duce, a ginormous old warehouse in what was once the produce district in what is now largely abandoned South Phoenix. The Rosensteins treat the warehouse as their playground and have created what Steve describes as a city block under a historic roof. We have to admit that a year ago, when we described the vision in our "Best Retail Vision" entry in the 2009 Best of Phoenix, we never imagined they'd make the dream come true. But they have, and it's even better than we hoped for, with a funky vintage retail space, bar, soda fountain, restaurant, and trees literally growing through the roof. There's a charm to the hands-on approach Steve Rosenstein is taking. He sends out e-mails himself about musical guests, lunch specials, and delivery options, and literally sends out a refurbished school bus on First Fridays to take folks to his new spot in style. He's just as excited about The Duce as we are.