We love the fact that there's a friendly, reliable business in town that will print for us a batch of T-shirts for a school event or a sports team. But what we like even more is that the folks at Brand X give us the same wonderful custom service even when we just want one T-shirt. Prices are reasonable and the choices are plentiful — the staff consults with you on all details of your design, whether you're looking for old school iron-on letters or you've got a digital photo you've just got to see plastered across someone's chest. Best of all, for us, is the instant gratification factor. In the time you can say, "I'll just be across the street at Urban Outfitters," your order is practically done.