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Best Use of Social Media to Promote Semi-Nudity Phoenix 2010 - Second Annual No Pants Light Rail Ride

The call went out on Twitter, on iPhones, and in e-mail blasts. Meet at the light rail and prepare to take your pants off. In conjunction with the national improv organization known as Improv Everywhere, local boys Improv AZ hosted their second no-pants light-rail ride on January 10. The results were liberating. Pantsless participants stormed a downtown Starbucks to keep their energy up. It turns out you burn a lot of calories laughing very hard at the perplexed faces of the people you walk by. This momentary lapse of reason couldn't have worked without smart phones and various forms of Internet communication. Ah, technology! Where would we be without it?
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