ASU has a reputation for being a party school, but the three ASU alumni who own Cruz Tequila have created a refined sipping tequila that leaves Jose firmly in the collegiate past. Organic and au naturel ingredients are processed in Jalisco, Mexico, and this premium tequila doesn't rely on anything other than the real-deal agave to create its smoothness. No weird additives or unnatural flavors — just pure, hard agave. What's that you say? You don't like tequila? Put down the Jose and upgrade to a hometown tequila that can be sipped solo, mixed in fruity margaritas, or served on an ice block and still hold its own.