Best Billboard Ad Campaign - 2012
When the Old Town Scottsdale Oregano's bailed on its original home and moved into the long-abandoned building that once housed an extravagant bar called Sugar Daddy's, we were a little shocked. But not as shocked as we were when we opened the paper and saw the ad campaign for their new location — which just happened to be a stone's throw away from Scottsdale's infamous smut hut, Zorba's. The ad proclaimed exactly that — "It's just a short walk to Zorba's (now open at Scottsdale Road and Earll!)." Because who doesn't need a little lube or a steamy video after an adventurous meal at Oregano's?We shouldn't have been surprised – this small pizza chain has cracked us up for years with clever word plays on billboards, like "Make the Forks Be with You," "Don't Pass This Joint" and "Pick Your Seat on Our Patio." From time to time, Oregano's offers a $50 gift card to a customer who comes up with a particularly good ad idea; hey, it's cheaper than hiring those Mad Men types. Check Oregano's website for details.