Best YouTube-Based Ad Campaign - 2012
Lovey & Lou Borenstein, Chompie's
Even Wes Anderson couldn't make this stuff up. But if he made commercials, we'd like to think they would be exactly like Chompie's founders Lovey & Lou Borenstein's heartwarmingly odd videos. The four-part series features the charming pair in their '70s-era Phoenix home talking about how they have made their marriage work, their journey from New York to the Valley of the Sun, the lack of bagels here, and, of course, the story of Chompie's. From Lovey's stone-cold good looks to Lou's infectious laugh, the adorable videos gave us a whole new appreciation for the New York-style delicatessen, and they also made us really, really want a room full of wolves. And maybe an egg cream.