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Attention Starved

According to Michael Pollan's eaters’ manifesto, In Defense of Food, we are fast becoming a "nation of orthorexics: people with an unhealthy obsession with healthy eating." But since a fresh beet is less marketable than a fortified cheez whiz, paraphrasing George Orwell's Animal Farm also seems appropriate: "Fresh food bad, genetically modified food good."

All fatalism aside, the weekly ThinK Series presents the filmmaker Ana Sofia Joanes' documentary Fresh. Inspirational and thoughtful, Joanes focuses on influential farmers, grocers, and city gardeners sharing their personal epiphanies and drive to inspire others to follow suit. ASU West's New College of Interdisciplinary Arts and Sciences hopes to forego what we see as inevitable for this nation of lazy asses by basing a freshman reading project on Pollan's book and hopefully opening a dialog among those of us hungry for change.

Thu., Sept. 9, 6 p.m., 2010


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