BevMo! stores provide an inviting and entertaining environment. Friendly, product-knowledgeable salespeople offer customers individual service and advice as they explore the store’s vast product offering. There is a strong element of fun and discovery as customers sample wines, beers and specialty foods, often in tandem with personal appearances by noted winemakers.
Stores are organized by product category and are well sign-posted and color-coded, making it easy for customers to find the sections they are interested in. For example, one section of each store is dedicated to wine, which is organized into sections by grape varietal for domestic wines and other sections by country for imported wines. Another section with different colored shelving has a vast selection of microbrews, imports and domestic beers. All products are accompanied by descriptive signage and, where appropriate, ratings. Signs are fun, easy to read and informative.