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One of the trendiest places to see and be seen in the Valley undoubtedly is the W Scottsdale, an opulent destination catering to a well-heeled crowd. Anyone who gains access through the purple velvet ropes guarding the front door of the hotel can attest to the scene inside this palace of posh. Deep inside you'll find the Living Room, the ultimate retro-style den containing an elegantly mismatched mix of mid-century furnishings and glass bookshelves stocked with thick art and travel tomes. Grab an appletini from the 40-foot-long bar, groove to ambient tracks spun by local DJs, or relax in front of the roaring fireplace.