Digital

Digital Overview | Banner Ads | Online Rate Card | Mobile | Partner Sites | Ad Index | Email | VOICE Daily Deals

Digital Overview

 

 

PhoenixNewTimes.com offers:

  • The Most Comprehensive Entertainment Listings
  • Exclusive Film Reviews, Articles and Interviews
  • 866,858+ Unique Visitors Per Month
  • 5,283,144+ Page Views Per Month
  • Calendar Listings
  • Restaurant Guide
  • Happy Hour Guide
  • Slide Shows
  • Promotions

PhoenixNewTimes.com Blogs:

 


Why should you advertise both in print AND online?

Together, Phoenix New Times and phoenixnewtimes.com reach 1,361,897 Phoenix adults 18+.

 

 

478,719 Phoenix adults read Phoenix New Times in print and do not visit phoenixnewtimes.com

While 883,178 phoenixnewtimes.com visitors do not read Phoenix New Times in print.

This means advertising both in print and online extends your advertising reach to over half a million additional potential customers per month

 

Source: Google Analytics March ’11 Stat Report, Media Audit Jan-Feb 2011

 

Banner Ads

BANNER ADVERTISING

Your web banner advertising buy will include:

  •  Visitors to phoenixnewtimes.com
  •  Visitors from the Phoenix DMA (Designated Market Area) to the Village Voice Media family of web sites.
Research has shown:
  •  The most effective promotion for a web site is to be visible where the target audience is located.
  •  A web site greeting its visitors based on their location or displaying relevant offers, depending on their location, is sure to generate more clicks and garner a higher conversion rate.

Benefits of Geo-Targeting:
  • Online businesses can present targeted ad content to the user based on his/her physical location.
  • Allows businesses to target relevant local consumers and realize maximum return on investment.
  • Plays a vital role in creating a level playing field for both small and large businesses. Small businesses with a local flavor (and smaller budgets) can achieve greater results with geo-targeted ad buys.
  • No additional charges to geo-target on our sites - our only goal is to maximize return for advertisers.

 

Banner Capabilities:

static ads, animation, Flash, expandable banners, video banners, rich media, section targeting, day parting, date omissions, 3rd party tags

 

 

Online Rate Card

Mobile

MOBILE

 

REACH A NEW MARKET USING NEW TIMES MOBILE WEB SITE

 

  • The growth of these mobile sites has increased consumer use of smartphones, which expects to account for 45.5% of all mobile phone sales in 2013, up from just over 9% in 2008.
  • The way users have embraced smartphones, especially the iPhone, coupled with a rise in flat-rate data plan pricing, signals that a fundamental change is underway in how consumers interact with high-end devices.
  • Our mobile-friendly site has seen great growth as we continue to add new features, from 25,000 per month in June 2009 to 70,000 per month in September 2009.
  • Our growth in social media, particularly Twitter, has helped with the rise in mobile page views and will continue to do so.

 

 

Mobile Site Growth*:
510,108 Impressions Served
283,246 Page Views
128,748 Visits

 

 

 

*Source: Google Analytics, May '11

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TARGET YOUR MESSAGE DIRECTLY TO CONSUMERS VIA TEXT ALERTS

 

Benefits:

  •  Immediate call to action
  •  Reaches consumers on the go
  •  Consumers can refer back for multiple impressions
  •  84% of Americans say wireless is their communication tool of choice
  •  Consumers have already expressed an interest in receiving your information
  •  A typical mobile subscriber sends/receives 357 text messages a month, compared to 204 phone calls


Text Alert Categories Available:

  •  FOOD (Keyword: phxfood) - 2,760 recipients
  •  FILM (Keyword: phxfilm) - 2,195 recipients
  •  CLUB (Keyword: phxclub) - 2,200 recipients
  •  MUSIC (Keyword: phxmusic) - 2,470 recipients
  •  INSIDERS (Keyword: phxinsider) - 3,250 recipients
  •  HAPPY HOUR (Keyword: phxhappy) - 1,048 recipients
  •  ARTS & THEATER (Keyword: phxart)- 530 recipients
  •  AFTER DARK (Keyword: phxafterdark) - 763 recipients

 

 

 

 



HAPPY HOURS MOBILE APP

Phoenix New Times Happy Hours mobile app locates all of the food and drink specials going on near you. View details such as a photos, specials, menus, location, amenities and even what other people have to say. Phoenix New Times’ Happy Hours is the nation’s premier Happy Hour guide in over 30 cities. And it’s free to download for iPhone, Android or Blackberry.

 

CLICK HERE TO VIEW HAPPY HOUR APP RATE CARD

 

 

 

 

 

 

 

 

 

 

 

 

NEW TIMES MOBILE APP

Phoenix New Times mobile app gives a glimpse into the New Times without all the content of the Mobile Website. It is more social (as a Phoenix guide to the weekend) and features only specific sections:

•   Calendar

•   Music

•   Restaurants

•   Last Night

•   Slideshows

•   Bars/Clubs

 

Avaliable for Blackberry, Android and iPhone

 

 

 

 

 

 

 

 

 

 

 

 

New Times Best of Phoenix App

“Best Of …” will allow hyper-local discovery of the best attractions a city has to offer in Food & Drink, Arts & Entertainment, Sports & Recreation and Shopping & Services.

The application’s initial features include:

  • Explore – Search through various categories in Phoenix or see the range of “Bests” across all 30 markets
  • Discover – Users can sort through categories and places by popularity or by location
  • Share – Each place page enables users to vote, “check-in” and opt-in to share via Facebook and Twitter; check-ins will appear on their “Best Of …” feed, within their personal profile page




Phoenix New Times App
 

The Phoenix New Times App covers everything from event calendar listings to restaurant and club reviews. This app is ideal for the person in search of hotspots around town. Feature your company's advertising banner here and you will attract the person who is out and about around town.

 
The application’s initial features include:
  • Blog Content
  • Concert Calendar
  • Music Events -sorted & filtered by top Venues.
  • Restaruant Reviews and links to locations
  • Slideshow coverage of Concerts, Events and Local News

Partner Sites

PARTNER SITES

 

URBANSPOON

Urbanspoon is a leading online local restaurant guide that aggregates restaurant reviews from across the web, from newspapers and professional food critics to bloggers and diners. Available online or via its popular iPhone application, Urbanspoon provides reviews for restaurants throughout the United States, Canada, the United Kingdom and Australia.

 

CLICK HERE FOR ADVERTISING OPTIONS

 

 

 

CHECKOUTMYINK

CheckOutMyInk.com is a free tattoo-centric, community-driven web site that offers the world a chance to stock, share and flaunt their tattoos.

 

CONTACT YOUR ACCOUNT EXECUTIVE FOR MORE DETAILS

 

 

 

Ad Index

AD INDEX

Online Ad Index

All display ads running in the Phoenix New Times print edition can be found in our Online Ad Index on phoenixnewtimes.com each week.  There is no charge for this.

 

Online Display Ad with Hotlink

Make your ad hot with a direct link to your website.

 

Ad Index Tower

These special towers provide quick links to your print ads and your website.

Restaurant Tower Location: On right side of all restaurant, culture, film and promotions pages.

Retail Tower Location: On right side of all Best of Phoenix and events pages.

Service Tower Location: On right side of all news and search pages.

Entertainment Tower Location: On right side of all music and bar/clubs pages.

 

 />" alt="" /></p><p><b>Tower Sponsorship</b></p><p>Your company logo is prominently placed in the Ad Index Tower with a direct link to your  website. (One sponsorship available per tower type)</p><p> </p><p><img mce_tsrc=

Ad Index Flipper

Your business is showcased in Entertainment, Services and Retail sections of Ad Index directory.

Email

EMAIL MARKETING

View Sample Newsletters

 

 

Promotions Newsletter

Phoenix New Times e-mails these promotional e-mail blasts once a week on Thursdays letting our 21,200+ subscribers know about deals, giveaways and what’s happening this week in Phoenix.

 

Be a sponsor of this blast. Your leaderboard will link to your desired website or social network profile. For promotions and other events, the Weekly Promotions listings within the body of these emails are also a great marketing opportunity.

 

 

 

 

Editorial Newsletter

Hits the in-boxes of 11,800+ subscribers every Thursday with our weekly feature stories, music write-ups, restaurant and movie reviews, calendar picks and more - minus the newsprint.

 

Be featured on the Editorial Newsletter leaderboard ad.

 

 

 

 

Music Newsletter

This email is sent out to a targeted list of 9,500+ subscribers every Friday, allowing readers to keep up with the local music scene through music features, local music news and an upcoming concert calendar.

 

Music Newsletter ad space includes top and bottom leaderboards, a skyscraper or rectangle ad, as well as featured event listings.

 

 

 

 

Restaurant Newsletter

Sent to 6,200+ subscribers every Thursday with the week's top local food news and events, plus interviews with chefs and restaurant owners, dining tips, and a peek at our print review.

 

Be associated with top restaurants around the Valley with a top and bottom leaderboards or a sponsorship logo.

 

 

 

 

Events Newsletter

The Weekly Fix hits the in-boxes of over 6,000+ subscribers every Thursday. What's happening in town? From underground club nights to the biggest outdoor festivals, our top picks for the week's best events will always keep our readers in on the action.

Be a sponsor of our Weekly Fix with one or more of five leaderboard ads. It’s a great way to feature your event, concert, CD release, movie premier, grand opening or happy hour specials ... the possibilities are endless!

 

 

 

 

Best of Phoenix® Winner Newsletter

Celebrate your Best of Phoenix® win with an exclusive email blast sent to 6,000+ readers interested in what YOU have to offer. Phoenix New Times has been publishing its Best of Phoenix® issue for 32 years. It’s a big, bad issue with tons of street cred. A Best of Phoenix® award is something to be proud of and now it’s your time to brag about it.


Utilize an exclusive blast advertising your product or service without distraction from competitors, while also reminding readers of why you're the best.

 

 

 

Exclusive Blast

New Times email blasts are a targeted way to generate brand interest. These emails are created in HTML graphic format and sent to 21,200+ readers interested in what YOU have to offer. Strong prize offers generate excitement and motivate readers to share the chance to win with their address book through the “forward to a friend” feature. The better the offer, the more forwards generated which extends the reach of this viral marketing tool. All you do is provide the offer.  We'll even collect email addresses of readers who express interest in
your business.

VOICE Daily Deals

 

 

VOICE DAILY DEALS

VOICE Daily Deals is a web-based business model whereby a single product or service is offered for sale at a heavily discounted price for a period of no less than 24 hours.

Why Businesses should use VOICE Daily Deals?

Phoenix New Times Press Advantages

  • Existing local communities of users that will kick-start and sustain the daily deal product
  • Strong local market brand, making client and consumer acquisition easier
  • Established hyper-local marketing channels (print, web, email, mobile sms, street) to drive awareness, consumer acquisition and sales

Benefits

  • Provide exposure to thousands of ready to buy consumers through deal specific marketing to our email list, facebook advertising, SEM and banner advertising on our site
  • This isn't a FREE offer: when a VOICE user walks into your business, they are already a customer and have spent money to take advantage of your deal.  How much they spend and if they come back should be your focus.
  •  This platform allows the business to pay on performance of the deal.  Your only cost is when actual customers BUY your product.

Daily Marketing

  • 1 exclusive email blast to Daily Deal Subscribers
  • 24 hour deal exposure online (Friday deal may be extended up to 72 hours)
  • 10,000 web impressions on phoenixnewtimes.com
  • Deal specific targeted advertising on Facebook
  • Scoial media posts on our various twitter and facebook accounts.

Special Issues

Upcoming Events

Sponsorship Opportunities

Direct Response Request

Interested in speaking directly with an Account Executive? Please fill out the info below and we'll contact you to discuss the best advertising plan for your business.

Your request has been sent. Thank you so much for your interest!

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