Somewhere along the line, Apple Computer Inc. started hiring staffers with a knack for searching out perfect pop songs. These employees have an acute sense for picking catchy, pop-driven songs to pimp their lines of iPods. More often than not, Apple catches lightning in a bottle with the songs and they become fantastic vehicles for Apple's newest technology. Brooklyn-by-way-of-Boulder electronic pop trio Chairlift is the outright epitome of iPod fame. The band's song "Bruises" landed in the aforementioned commercials, and the rest was history. It really goes to show how one seemingly innocuous song in an iPod commercial can cement a band's career — especially when that band produces bland, homogenized pop music. Perhaps the band suffers from a lack of an inspiring or unique locale, having moved from Los Angeles to the Williamsburg part of Brooklyn. Perhaps they are content with having a career defined by an MP3 player. Whatever the case, Chairlift are banking on the idea that people will listen to their music because of the efforts of one dedicated Apple employee. It's a tenuous aspiration, but the band knows the pending consequences, and it seems just fine with that.
Get the Music Newsletter
Keep your thumb on the local music scene each week with music news, trends, artist interviews and concert listings. We'll also send you special ticket offers and music deals.
More Music News
- The 50 Most Memorable People of Global Dance Festival Arizona 2015
Fri., Dec. 4, 7:30pm
Fri., Dec. 4, 8:00pm
Sat., Dec. 5, 8:00pm
Sun., Dec. 6, 3:00pm
- See Old Town Through the Eyes of a DJ
- We're Thankful for These Five New Songs From Phoenix Bands