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Song: Cymbals Eat Guitars, "Definite Darkness"
Context: NME writes about why Soundcloud is the only music sharing service that matters. Just kidding, they didn't use those words this time but did explain why it's so awesome and point out the social media elements which I think are going to push it toward ubiquity. BTW, you can listen to NME's tracks in a row, sorta like an NME Pandora station, on their Soundcloud page. That's pretty great. I found this song over there.