Dillon Francis gets down. Earlier this month, he "leaked" a fake tour rider, featuring the kind of items necessary for his kind of party: a blow-up doll, a stuffed piñata, a framed photo of any action star from 1985 to 2005. That's some goofy shit, but par for the course for Francis. From the fake rider to superimposing his face on cat pictures to trolling Twitter conversations with other big-name DJs, he's got a knack for attention-grabbing stunts. This, combined with his habit of donning a suit and pumping out seriously popular bass music has drawn comparisons to Diplo, the Mad Decent label boss who helped make Francis popular. Both men share a tremendous work ethic and celebrity personalities. Francis' YouTube channel is populated with videos that portray him as a funny, delusional Jody Hill character, with eccentric jokes such as a fake promo video about an Electric Daisy Carnival in Alaska. (In the clip, Francis simply points to reindeer over grimy dubstep sounds). But the music's no joke. The Los Angeles-born and -based producer rides a wobbly line between moombahton, dubstep, and pop (in that order). His 808s kick harder than anyone's. His habit of leading light, poppy melodies off a cliff into massive bone-crushing bass drops means that his music is unique and difficult to corner in an EDM world where it's hard to avoid being pegged to one genre.
Recommended For YouPowered by SailThru
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!