Phoenix's biggest theater has a new name.
Live Nation, the concert promoter who owns the building at 400 West Washington Street formerly known as Dodge Theatre, issued a press release today saying we are henceforth to refer to the 5,000 seat venue as Comerica Theatre.
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In keeping with longstanding Phoenix tradition "Theatre" will be spelled with an "RE" instead of an "ER."
Comerica is a Dallas-based bank. Their most famous name-deal to date is for the Detroit Tigers' gorgeous baseball stadium. It's a five-year naming agreement beginning with Jerry Seinfeld's show this Saturday. Seinfeld, area trivia buffs may know, was the first comedian to ever play ye olde Dodge Theatre was back in 2002.
"We are thrilled to lend the 'Comerica' name to this impressive theatre and are especially pleased to support a venue that features world class performances from Live Nation," said Comerica's Meredith Russell. "From theatrical productions to concerts, this theatre clearly enriches the cultural landscape of Phoenix."