Jordin Sparks, the Glendale teen who won American Idol only to become Phoenix's official unofficial National Anthem singer, is "on a mission to spark some change by inspiring teens to make a difference."
That "difference?" Emptying a cow's udders. Sparks is the latest celebrity to don a fake milk mustache for the National Milk Mustache tired "got milk?"® campaign. The ubiqitious and much-parodied ads are now partnered with VH1's Save The Music Foundation on a "Drink Milk for a Change" program which contends that "drinking nutrient-rich lowfat milk helps teens look and feel their best - with strong bones, lean muscles and healthy hair and skin. And, studies suggest that teens that drink nutrient-rich milk instead of sugary sodas and sports drinks tend to be leaner than teens who drink little or no milk."
Awesome.
Actually, you too can "help" by making a milk mustache at bodybymilk.com as, for every photo created, one dollar will go to support VH1 Save The Music Foundation!
Well, actually, according to the fine print, the relatively small sum of $50,000 will be given to the foundation.
"I know that I am in charge of what I eat and drink and my choices affect how I look and feel," said Sparks. "I skip the sugary beverages and reach for milk instead. Milk is full of important nutrients and is something I feel good about putting into my body. I encourage all teens to help make a difference in the world and Drink Milk for a Change."
This is honestly perhaps the most crass commercial exploitations of the Obama "Change" movement combined with two thinly-veiled product-promoting "charities" I can conceive of. Shame on Jordin, shame on milk, shame on VH1 and, yes, shame on me for publicizing this.
