Jordin Sparks, the Glendale teen who won American Idol only to become Phoenix's official unofficial National Anthem singer, is "on a mission to spark some change by inspiring teens to make a difference."
That "difference?" Emptying a cow's udders. Sparks is the latest celebrity to don a fake milk mustache for the National Milk Mustache tired "got milk?"® campaign. The ubiqitious and much-parodied ads are now partnered with VH1's Save The Music Foundation on a "Drink Milk for a Change" program which contends that "drinking nutrient-rich lowfat milk helps teens look and feel their best - with strong bones, lean muscles and healthy hair and skin. And, studies suggest that teens that drink nutrient-rich milk instead of sugary sodas and sports drinks tend to be leaner than teens who drink little or no milk."
Actually, you too can "help" by making a milk mustache at bodybymilk.com as, for every photo created, one dollar will go to support VH1 Save The Music Foundation!
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Well, actually, according to the fine print, the relatively small sum of $50,000 will be given to the foundation.
"I know that I am in charge of what I eat and drink and my choices affect how I look and feel," said Sparks. "I skip the sugary beverages and reach for milk instead. Milk is full of important nutrients and is something I feel good about putting into my body. I encourage all teens to help make a difference in the world and Drink Milk for a Change."
This is honestly perhaps the most crass commercial exploitations of the Obama "Change" movement combined with two thinly-veiled product-promoting "charities" I can conceive of. Shame on Jordin, shame on milk, shame on VH1 and, yes, shame on me for publicizing this.