But, y'know, money is nice, too, and when TMI heard about X103.9's High Low Cash Flow giveaway, they jumped at the chance to score a little mullah from their esteemed competition. It was a crazy stunt, one they discussed on-air, no less, but somehow it actually worked. Yesterday afternoon, the trio cruised into X103.9's swank digs in Phoenix to pick up a check for $924.
"Obviously, I'm excited," said Buddah, holding an oversized check -- the real one stashed in his pocket. "This is probably one of the funniest things we've done.
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X103.9 morning show host Hammer, joked that the amount "ain't shit" as he handed over the check, seemingly unaware that he was putting cash into the hands of his morning show rivals.
We were able to contact Marc Young, the program director at X103.9, who had nothing but nice things to say about the cash hand-off.
"I'm glad a true fan of the radio station won! Beef, Shorty and Buddah are young hungry talents and it's a compliment they listen to X103.9. I just hope he [Buddah] shares the money with his team!"
Buddah, Beef, and Shorty will indeed be splitting the cash. Let's just hope Buddah wasn't joking about getting something for his mom. I'm sure she would appreciate it.
I call into The Morning Infidelity each Thursday morning to discuss local music and talk about the New Times music section and Up on the Sun, so I am happy to see karma work out for a station playing local music, and it's awesome to see X103.9 not only have a sense of humor about the whole thing, but to be so supportive of an indie station. The High Low Cash Flow giveaway is still underway. You can win by listening, and checking the stats of the contest on X103.9's Facebook page.
Real people win -- so see if you can win even more than Buddah, Beef, and Shorty. Request some local music while you are at it, perhaps of from one the band's featured on X103.9's Local Frequency program.