To some people, being cool is all about not caring if you're cool. This week, Up On the Sun cartoonist Robbie Pfeffer explores the idea that the less effort you put into being hip, the more hip you really are -- and if you're putting more effort into putting less effort into being hip, you're still not as cool as someone who truly doesn't give a crap.
There's a place in Phoenix that embodies this attitude, without knowing or caring that they do. Read on for Pfeffer's advice on what wannabe hipsters can learn from The Bikini Lounge.
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