The 2010 biopic Serge Gainsbourg: A Heroic Life, about the legendary French singer and general scoundrel, is coming to downtown hot-spot FilmBar next month.
Though the film won't premier at the theater until the "last week in September" according to FilmBar's Facebook, the staff is counting down the time until the release by featuring YouTube videos on about why patrons should check the film out.
"I''m going to spend some time leading up to the debut showcasing why he's awesome and why you gotta see this film," writes FilmBar owner Kelly Aubey.
He started by posting the controversial clip of Gainsbourg hitting on Whitney Houston on French TV.
Aubey lived in France, and states that French culture is his favorite.
"I wanted to prove to people that [Gainsbourg] isn't just some crooner," Aubey explains. "Some people might be offended, but...it's like little pieces of a puzzle."
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Though Aubey hasn't yet seen the film, he's excited to showcase it. "This is a film I need to drive people to," he says.
"I want to grow some culture in Phoenix...and Gainsbourg was as big or bigger than any rockstar we've had."