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Tempe Apartment Complex Plans Huge Indie Music Fest to Promote Itself

Tempe Apartment Complex Plans Huge Indie Music Fest to Promote Itself

Remember the good ol' days, when area indie rock festivals were "Presented by Such-and-Such" or "The Such-and-Such Company's Festival/Throwdown/Party/Show"?

That's apparently old and busted. The new hotness? Suitefest: Presented by Campus Suites.

How's that for branding, marketing majors?

I won't pretend to understand much about Tempe's Campus Suites student-oriented housing. I imagine it to be a lot like a dorm without an annoying RA trying to bust underage drinkers, but maybe that's waaaay off. However, I do know Black Carl, What Laura Says, A Life of Science and the other bands on the bill best advertised with this mid-fi video.

By the way, I'm using this occasion to officially introduce my answer to PCU's famed "Caine-Hackman Theory," which holds that at any given time there is a 100 percent statistical probability that a film starring either Michael Caine or Gene Hackman will be showing on television.

My thesis is called the "Black-Emperor-Says Theory" and hold that any any Phoenix-area indie rock festival there is a 100 percent probability that Emperors of Japan, Black Carl, and/or What Laura Says will be on the bill.

Can anyone think of any recent festival that defied BES? I can't. This one has two of the three. The third is staging its own festival, a CD release party for the new Shizz compilation, at Trunk Space, that day.


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