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Not only can you see What Laura Says for free at The Heard Museum Friday, you can also get free ice cream. The venerable downtown museum ("Word Famous For A Reason" appears to be their new tag line) has all sorts of cool programs aimed at locals this summer, including free admission some summer Saturdays and NU, the showcase with What Laura (and Shamrock Farms) as well as DJ Chris Flores and short films about indigenous arctic communities. Oh yes, and the event is right off the light rail at Encanto and North Central Avenue.