The M.O. for the affair is the chance to get first crack at tickets for the WWE's Wrestlemania XXVI, which is taking place at the adjacent University of Phoenix Stadium next March.
These prized admission passes are scheduled to officially go on sale to the rest of world on Saturday and sometimes sell out within nanoseconds. Those willing to spend a few hours waiting in line at Westgate, however, will get first dibs on 1,000 pre-sale tickets without having to bodyslam any of their fellow WWE entusiasts.
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While you're hanging out, former World Heavyweight Champion (an all-around dastardly villain) Chris Jericho and the sultry-looking diva Kelly Kelly will be on hand for a meet and greet with fans. WWE programming will also be broadcast on the Westgate jumbotrons and a few local bands will perform (hope they whip out with some entrance themes).
The party is part of a massive media blitz that Vince McMahon are doing in the Valley this week to promote the pre-sale tix, as well as Wrestlemania itself. (For instance, Sergeant Slaughter will also be dropping the puck at tonight's Coyotes game against the Chicago Blackhawks at Jobing.com Arena before meeting with the flyboys of Luke Air Force Base tomorrow.)
But if you're thinking of grabbing your Stone Cold Steve Austin sleeping bag and catching a snooze at Westgate tonight, think again. Camping out overnight is verboten, and the "official" line-up time starts a 4 p.m., with tickets sales starting at 6.
Something tells us there might be some body-slamming going on after all. See Westgate's site for more info.